I am re-posting part of a previous post because we keep seeing these guru scam artists and it makes us mad. There was a recent post about this on the blog at Indies Unlimited entitled:
Write a Best-Selling Book in Just 3 Days! but the article is really to debunk these claims. Check it out and read this re-post below to protect yourselves!
I am often appalled at who is selling themselves as gurus and experts in books. Because I am a writing coach and also coach on publishing for indie’s in which I defer to many other real experts, I see many ads online, often targeted to me, telling me about someone who is the latest publishing expert.
Ads like this one depicted on my phone (to the right) ,calling herself The Book Professor, count on you clicking and buying whatever they are selling. Now these people may have some good things to say and may be good teachers, I don’t know. The reason I don’t know is I check them out first and am frequently underwhelmed, and occasionally even shocked. I’ll And…tell you why and how I check.
First, a little background to understand. Currently, we are still in a publishing revolution. We have been in one for some time but it changes so quickly I call it an ongoing battle, mostly for indie authors, but really for all authors to keep up. The game changer… Amazon. In 2011 Amazon went beyond being the largest distributor of books and ebooks and became a publisher buying and creating several of its own imprints. It has a huge advantage by being able to decide how books are searched for and ranked on its site. In other words, how readers find your books if you are an author. Every author these days is in a love-hate relationship with Amazon, who giveth and taketh away as well [understandable why people are talking about anti-trust laws should be applied here]. We try to keep a step ahead, and ALL traditionally published books are in the exact same situation as it would be pretty remiss for them not to be selling through the biggest global distributor (and publisher) even if they use several other avenues including brick and mortar stores (who can buy books wholesale via Ingrams via…Amazon by the way). The upshot is all authors no matter how they publish are hugely aware of Amazon and if they are successful, they know a lot about how it works and are involved with it in a big way. Getting top rankings is the difference between a nice fat pay cheque and getting a few extra dollars. And no one maintains their rankings every single day, translation, “bestsellers” change daily on Amazon.
So, when I see seminars from people telling how they are “experts” in writing and publishing and how they are going to teach you how to be a successful (even bestselling) author, then I simply look them up on Amazon. When I see they have only one book there, barely reviewed, and no author page, I know they are blowing smoke up everyone’s derrieres. The nerve. READ THE REST OF THE POST HERE TO PROTECT YOURSELF. And…If you have to follow people. Follow these: Indies Unlimited.com. The guys who wrote Write, Publish, Repeat, and their podcast mentioned in the original post. Also Self Publishing with Dale’s You Tube videos. And, of course, follow us too! Also, there is no replacement for learning how to structure and write a captivating book. That’s what really sells books. This is age old knowledge, but with some new understandings that we deliver at our retreats and other workshops. Intensive learning is our model because it leaves a deeper impression on you as a writer, storyteller, expert or person who wants to write.
Is this a scam? We think so!